I just got done reading an AMAZING book.

The title of the book was “No B.S. Marketing To The Affluent” and the author was the infamous direct response marketer, Dan Kenendy.

If you’re wondering if there is any opportunity left in America, well this book will show you the way! Targeting the new mass-affluent is a gigantic opportunity.

Did you know that baby boomers represent more than 70% of U.S. households with income in the range of $117,500 per year?

If you’re wondering if there is any opportunity left in America, well this book will show you the way!

Did you know that THIS GROUP is the fastest growing segment of the consumer market?

Heck, this consumer demographic is growing so fast it has its own name, they’re called the “mass-affluent.”

Now, if you’re thinking. “Geeze Tim, I’m not one of these people.” Well I think you’re entirely missing my point.Okay, what IS my point?

HERE is an example that will perfectly explain it. Over the next five years, the horticulture industry will conservatively grow by 50%. That means it will go from $38 billion to $57 billion. That’s right an extra $19 billion being spent on gardening stuff!

I’ll bet there is someone who will read this message who is really into gardening. I’ll bet you could figure out a way to segment a tiny little chunck of the mass-affluent consumers in this market. Next, you build a relationship with them and this will be easy because you ARE one of them! Finally, you help your new group of prospects spend some of the $19 billion dollars on gardening products from… YOU!

Next thing you know, YOU’LL be one of these mass-affluent folks!

All you have to do is target a very small, niche market of people that YOU can relate to and provide them with things they want.

I know, I know… I’m making it sound so simple. But it really is!

All the best,

Tim Schmidt