Dear Fellow Entrepreneurs,

My martial arts instructor always tells me to relax. I can’t tell you how many times I’ve heard this. Well, I think I’ve finally figured out a way to metaphorically relate to what my instructor is trying to teach me. (I use the present tense because he STILL has to tell me to RELAX during every class!)

This metaphorical comparison has to do with, you guessed it, marketing! YES… one of my favorite topics. You see, many people struggle with marketing and sales because they need to RELAX and have a little fun. Good marketing really boils down to a social interaction between two people. And if you’re uptight and only concerned with “making a sale,” well this will come through loud and clear to your prospect. Here’s where I’m going with this. Try to relax and have fun when you’re designing your next marketing campaign or promotion. Now, you still have to follow all the age-old direct response marketing rules, but you must remember to have fun.

Here’s a little example of a video I created this morning to act as a “teaser” or “preview” for an upcoming membership sales promotion for my USCCA business.

http://www.deltamediallc.com/tyranny/

Remember, this is just the “preview” video. It’s supposed to kinda leave you hanging.

All the best!

 
Tim Schmidt