June 18, 2009
Brian B
How can you find Company Executive Email addresses for email advertising purposes?
Hi Brian,
The LAST thing you want to do is send an unsolicited email. You should ONLY do email marketing with lists of people who have requested information from you. Okay… with that being said, now let’s solve your problem! I will have to make a few assumptions here since I don’t have your full story. So, since you’re trying to reach the top executive of a company, I’m going to assume you’re selling a product or service that is expensive and acceptably profitable. So with that assumption being made, I’ll assume you can afford to spend a little money to acquire these leads.
Here’s what I’d do…
1.) Write a 10 page “insider’s report” for executives in your industry. For example… “How to Identify the Top 7 Ways Employees Attempt to Embezzle Money” (This would work if you’re selling forensic accounting services or something like that!)
2.) Rent a mailing list of executives in whatever industry you’re in and MAIL them a single sheet of paper that directs them to a website where they can download this report for FREE.
3.) When they arrive at the website you simply tell them that not only will they get their free report, but you’ll also send them a FREE weekly “insiders’ newsletter”… all they have to do is enter their email address and name.
4.) So… 5,000 names will cost you $500 to rent. The mailing piece will cost you $5,000 to print and mail. You’re offering something for FREE so a 5% response rate is somewhat reasonable. That works out to 250 leads that cost you $22 each. But now you can build that relationship with these 250 prospects for very little money since you’ve got their email address!
-Tim

Ever feel like this dog chasing his tail? I have!! A new marketing strategy will get you straightened out.
June 18, 2009
Bill
Just wanted to know when you will be releasing your free eBook–Tim Schmidt, TRIBAL FORMULA. Thanks, Bill
Hi Bill,
I will be releasing TWO free eBooks sometime in the as-yet-to-be-determined future. Their titles will resemble “Tim Schmidt’s Tribal FORMULA Revealed Volume 01 & Volume 02″. They are both currently in development! Stay tuned.
-Tim
June 16, 2009
Ben H
Hey Tim there is a gun store in my area and the owner is at an age to pack it in. Do you think the climate is sound enough to buy a reputable gun shop? I know this is not much info but I was curious, thanks.
Hi Ben,
First I’ll make a few assumptions. 1.) The gun shop in question is at least somewhat profitable. 2.) The gun shop owner is willing to sell you the business for a reasonable price. 3.) You are ready and willing to do WHATEVER IT TAKES to make this business work. Okay… IF all three of my assumptions are correct then YES, YES, YES… this is the BEST TIME EVER for you to get into this business. Ben, if you decide to go ahead with this, keep in touch. I’d love to help you with your marketing plans!
All the best!

Tim Schmidt
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